Built because the existing tools weren't enough.
Setupp started as an internal tool. We were paying $12/month per person for a scheduler that didn't even send calendar invites to both founders. We thought we could do better.
Setupp was started by Vedant, founder of SLIC Agency, a performance creative agency working with DTC brands. The agency runs on meetings. Discovery calls, strategy sessions, client check-ins, partner conversations. Every meeting that goes well moves the business forward. Every meeting that shouldn't have happened wastes 30 minutes nobody gets back.
The existing tools didn't help with that. They booked meetings. They didn't filter out bad-fit prospects. They didn't tell you anything about who you were about to talk to. And for a remote team, they couldn't even handle the basic case of two co-founders both needing the calendar invite.
Setupp is the answer to that. A scheduler that filters before the call, scores compatibility on every booking, keeps the whole team in the loop, and looks like part of your website instead of a foreign tool bolted on.
It's not for everyone. If you take ten meetings a year, Calendly is fine. If meetings are how your business runs, Setupp is built for you.